![]() ![]() ![]() The next largest search engine in terms of market share is Microsoft’s Bing, which had about 6.7% of the total market in February 2021, according to Statista. Google’s search engine owned somewhere between 86.6% and 92.2% of the worldwide search engine market at the time of writing, according to Statista and Statcounter, respectively. However, from the perspective of an ecommerce business or an omnichannel retailer, the Brave Search announcement - which will undoubtedly receive lots of media attention - should be understood in context. Brave Rewarded Ads will definitely be possible once we’re ready to take on the challenge of privacy-safe search ads.Brave Search became available as a beta on June 22, 2021. “Some want an ad-free premium search experience, others want a free, ad-supported model. “We are currently thinking about various search experiences that we can offer our users,” said Brave representatives. The unproven business model has the potential to be integrated into the search engine. +++ France: Google pays €220m fine over online advertising practices +++ ![]() The Brave browser will reward users with Basic Attention Tokens (BAT), if they allow ads to be displayed. ![]() In order to be able to start this, the company reportedly acquired the remains of browser and search engine provider Cliqz from previous owner Hubert Burda Media. This is still a project in the making, and, for now, it will rely on Bing and Google for search results.īrave is based on the interaction between its privacy browser and the new search engine. Unlike DuckDUckGo, which has risen with the help of Apple and is based on Microsoft Bing’s search results, Brave will provide its own index. All in all, they want to position themselves as anti-Google. The main promise of the company is to provide “fully private, anonymous search,” which would increase the transparency of the way search results are generated. Anti-GoogleĪt this moment Brave is in its beta stage of development and offers all the basic functions you would expect from a search engine. The company was created with the intent to uproot Google’s advertising-financed model. The newest kid on the block is Brave, set up by Mozilla’s co-founder Brendan Eich, specializing in data protection and crypto. Even though Google is still dominating the world of search engines, putting even Microsoft to shame, smaller companies are putting out their own solutions. ![]()
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